John Cupido is a South African politician and businessman.

As a DA public representative, he has served as a ward councillor and leader of the opposition in the Buffalo City Metro, and as a Member of the Provincial Legislature in the Eastern Cape.

In the private sector, he is part of the Cupido Family Businesses and has served as president of the Border-Kei Chamber of Business (BKCOB).

He is a technology geek and a responsible AI enthusiast.